Saturday, November 2, 2013
Friday, November 1, 2013
- Commercial advertising
Commercial advertisements are advertisements that offer goods and services. Most of the ads that we see in many places is a commercial advertisement.
- Non-commercial ads
Non-commercial ads are also commonly referred to as social ads or public service ads. This public service announcement is not intended to offer goods and services. Usually the ad is aimed at achieving better conditions of life which (according to the advertisers). Examples of non-commercial advertising, among others; advertisements on drugs, on cigarette advertising, advertising about global warming or about global warming ads, ads about water pollution, and ads about deforestation. Examples of ads before a small portion of the sample public service announcements or non-commercial.
Distribution of advertising media used by
Definition of Advertisement
"Advertiser" redirects here. For other
uses, see Advertiser (disambiguation).
"Adverts" redirects here. For the English
punks band, see The Adverts.
For advertising in Wikipedia articles, see Wikipedia:Spam. For proposal on advertising about Wikipedia,
seeWikipedia:Advertisements.
Advertising or advertizing[1][2][3] is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or
listeners; sometimes a specific group) to take or continue to take some action.
Most commonly, the desired result is to drive consumer behavior with respect to
a commercial offering, although political and ideological advertising is also
common. This type of work belongs to a category calledaffective labor.[citation needed]
In Latin, ad
vertere means "to turn toward."[citation needed] The
purpose of advertising may also be to reassure employees or shareholders that a
company is viable or successful. Advertising messages are usually paid for by sponsors and viewed
via various traditional media;
including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites ortext messages.
Commercial
advertisers often seek to generate increased consumption of their products orservices through
"branding," which involves associating a product name or
image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise
items other than a consumer product or service include political parties,
interest groups, religious organizations and governmental agencies. Nonprofit organizationsmay
rely on free modes of persuasion, such as a public service announcement (PSA).
Modern
advertising was created with the innovative techniques introduced with tobacco advertising in
the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of
modern, Madison Avenue advertising.[4][5][6]
In 2010,
spending on advertising was estimated at $142.5 billion in the United States
and $467 billion worldwide [7]
Internationally,
the largest ("big four") advertising conglomerates are Interpublic, Omnicom,Publicis, and WPP.[8]
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